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Time Share Reselling Marketing
by Ryland Lockner
http://www.fasttimeshare.com
Time share is a very popular way for many American families
to enjoy the luxury of a second home in an attractive
resort location. It is an idea that had plenty of success
in Europe before really breaking into the US market. While
you are happy with taking your holidays where the timeshare
is located, they are a great thing. And hopefully, if you
did your research well in the first place (you went to see
the location or you took advice from a trusted source), it
will be a long time before you think about reselling.
That said, one day you will likely decide to think about
selling your time share. This is an option available only
to certain types of contract, but if you are in a position
to resell you need to know all about the marketing
techniques employed by agents. This way you will make the
smartest choices and you will be able to keep an eye out
for any really underhand tactics!
One devious technique sometimes adopted by time-share
sellers is the false impression they give to purchasers
when they buy in the first place, leading them to believe
they might make a fortune when they come to resell it. This
is likely to be untrue - the main advantage about having
time share is that you can use it. Therefore if you
thought you were going to make a lot of money when you came
to sell it you might be disillusioned.
Because of this many time share owners are ripe targets for
a scam when they feel the need to sell. The cash retainer
scam is a classic you need to be aware of. This consists
of an early contact by telephone or postcard that talks of
ready and eager time share purchasers and web-based
clients. Taking advantage of this willing market will mean
that you pay the agent an up-front fee of perhaps a
thousand dollars. The deal will say that should they fail
to sell your time share then the cash will be returned.
The trouble is that the money is either not returned or you
get back only ten percent of it.
Reputable time share agents may well expect an up-front
payment too, however in this case it will be under $100.
The best advice is to sign nothing and agree to nothing if
you have doubts. It can be hard when they turn on the hard
sell, so try this: demand (politely) everything in writing
and ask for 5 happy client references that you can look
into. Check out the company at the Better Business Bureau,
www.bbb.org.
If you want to sell you could place a private ad in a
magazine that is read by folk interested in time shares -
you could also use this to try and set up some kind of
exchange with a different kind of time share. Otherwise
why not use an realtor in the area where you have the time
share - they should have a decent chance of finding an
interested party if anyone does!
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